marketing
Digital Marketing
Options are practically limitless for digital marketing for any business. As more people use devices on a daily basis, digital marketing has become a crucial part of any business. With experience in SEO, PPC, social media, and social media PPC, I have covered most of the digital marketing space with effective strategies. A huge plus side of digital marketing is that it is much easier to determine ROI and ROAS compared to traditional marketing. You will only get rough estimates of how many people your traditional marketing flyer has reached. Detailed stat tracking and user tracking are possible with digital marketing.
PPC (Pay Per Click)
Formerly known as Google Adwords, Google Ads is the most dominant outlet for PPC ads in the industry. With nearly 90% of all searches done on Google’s search engine, Google can show relevant ads to users at the time of the search. This can add an incredible amount of marketing strategies and opportunities. With the right keywords, you can precisely target audiences at different levels of their journey to your business. Search keyword-driven tactics can increase brand awareness to the general audience, increase consideration for your business, and directly market towards the audience who are ready to take action.
Google Ads
Google Ads Certifications
Analytics
Google Analytics
Analytics can show incredible depth and birth new ideas in the marketing space. Google Analytics is one of the most popular analytic tools you can use for websites. It’s rather simple to start using it but collecting the right data for analysis and trends can take time. With additional tracking codes and integration with Google ads, Google Analytics can give amazing statistics you can use for marketing strategies.
SEO (Search Engine Optimization)
Search engine optimization is a crucial part of marketing. On-site SEO is ABOSULTELY critical. When comparing two similar competitor businesses with relatively new websites, the one with proper SEO will completely dominate the one without SEO on SERP (search engine results page). The business with SEO “magic” will attract relevant customers to services and products the business offers while Google doesn’t even know if the SEO-less competitor’s website exists! See more SEO and other website essentials.
Social Media
Social media platforms have emerged as the primary space for people to interact with each other. A good social media campaign strategy essentially is a “word-of-mouth” strategy, but the scope can be much greater than a small cluster of community. Social media is a good way to increase brand awareness, and it’s free. Regularly posting interesting and trending topics will draw engagement from users and lead to possible shares with others. Social media also has PPC that can be managed with incredibly detailed targeting that even Google could be envious of. I have launched various social media PPC campaigns from event-specific campaigns to general lead-generation campaigns. In the social media space, it is very important to keep up with relevant trends, shifting popularity of platforms, and platform audience. For example, it would not be an effective strategy to launch a campaign on Facebook for a teenage audience with non-trending hashtags. See more social media content on the graphic design page.
Social Media Content – Instagram
Email Marketing
Email Campaign
Email marketing is an amazing tool to reacquire the customer who may have lost interest or is on the fence to take action. One of the common email marketing strategies is called the drip campaign. This strategy funnels users to re-engage and take action. This sort of email campaign can be very effective and automated once it is set up with the proper structure. Email marketing is generally a good strategy for remarketing. See more email marketing materials on the graphic design page.
Traditional Marketing
Traditional Marketing refers to the “old” way of marketing, which is offline marketing. Physical printouts in the mail, brochures, and catalogs for clients to view are all considered traditional marketing tools. I have launched marketing campaigns with newspaper ads, mailers, inserts, and brochures. Traditional marketing still can be very effective when it is done right. In certain situations, B2B mailer campaigns may even exceed other marketing campaigns. See more traditional marketing materials on the graphic design page.
Promotional Mailer
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